RV Resort Marketing: How to Attract Campers Year-Round

RV resort marketing is essential to keeping your sites booked, your revenue consistent, and your guests coming back. In a world where more people than ever are embracing the RV lifestyle, standing out from the crowd takes more than just word-of-mouth.

Whether you’re managing a luxury RV resort with premium amenities or a no-frills park off the highway, smart marketing is your engine for growth and sustainability. Below, we break down effective strategies for RV resort marketing and how to implement them.

Why RV Resort Marketing Matters More Than Ever

RV travel is booming, with 72 million Americans planning to take an RV trip over the course of 2025. RV resorts, parks, and private campgrounds are growing to meet this demand, which means guests have options. Effective RV resort marketing helps ensure your business:

• Shows up when and where people are searching
  
• Converts website visitors into booked guests
  
• Builds long-term loyalty that brings travelers back again and again

Without a clear marketing plan, you risk losing visibility, missing out on peak booking windows, and leaving revenue on the table.

1. Build a Mobile-Friendly, Conversion-Driven Website

Your RV resort’s website is its digital front door. If it’s slow, outdated, or hard to navigate, travelers will move on in seconds. You don’t need a complicated site; you need a high-performing one that makes booking easy.

Make sure to:

• Use responsive design so the site works on phones and tablets
• Keep a “Book Now” button above the fold
• Include updated site photos, amenity highlights, and a site map
• Offer virtual tours or short videos to showcase the experience at your RV resort
• Make park rules, check-in details, and cancellation policies easy to find

As with all great marketing, your RV resort site should answer every question a guest might ask, before they ask it.

2. Optimize for Local SEO

When RVers search for “RV resorts near me,” you want to be one of the first results they see. That’s where a key factor of RV resort marketing comes in: local SEO.

Here are some SEO-optimizing tips:

• Claim your Google Business Profile and keep it updated with high-res photos, your latest amenities, and business hours
  
• Include local search keywords in your website content (e.g., “RV resort in Moab, Utah”)
  
• Encourage reviews on Google and TripAdvisor to build trust and improve search rankings
  
• Use schema markup and structured data (your web developer or platform provider can help with this)

The easier you are to find in local search results, the more drive-by and last-minute bookings you can attract.

3. Stay Top of Mind Through Email Marketing

RV resort marketers know that a guest who stayed once is much more likely to return … if you stay in touch. Email marketing helps you not only win new bookings, but also (and more importantly) build long-term relationships and drive repeat visits.

Make sure to:

• Use an online reservation system that captures key camper data (starting with their email address)
  
• Use an intuitive email marketing solution like Mailchimp or Constant Contact that integrates with your online reservation system
  
• Create a monthly or seasonal newsletter with updates, events, and exclusive discounts
  
• Segment lists (ex: snowbirds vs. weekenders) and tailor messages
  
• Include strong calls to action like “Book Your Summer Stay Now” or “Get 15% Off Weekdays.”

Email marketing is one of the most cost-effective ways to drive revenue, especially during slower seasons.

4. Make Social Media Work With You, Not Against You

Successful RV resort marketing requires consistent, relatable social media content that reflects your resort’s personality and builds connection with past and future guests. This engagement should extend into the off-season, so you can stay top of mind all year-round.

Follow these tips to get started:

• Post 2 to 3 times a week on your top social media channels
  
• Share user-generated content and tagged photos from guests
  
• Feature your team, new upgrades, or behind-the-scenes prep
  
• Promote local events or partnerships with nearby businesses.
  
• Use hashtags like #RVResortLife, #VanLife, or #[YourCity]Camping.

Authentic, consistent social media helps build trust and visibility. To start building out your calendar, check out both of our 33 Social Media Tips for Campground Owners and 9 Social Media Templates for Campground Owners.

5. Offer Add-Ons and Packages That Increase Value

Cross-selling and upselling aren’t about nickel-and-diming guests. It’s about making their stay easier, more fun, or more comfortable. When it comes to your RV resort marketing strategy, make sure you shine a spotlight on your add-on campground amenities to increase revenue.

Consider these steps:

• Offer add-ons like firewood bundles, propane, ice, or picnic kits
  
• Promote packages like “Stay 3, Get the 4th Night Free” or “Couples Weekend Special”
  
• Let guests pre-book amenities like golf carts, paddleboards, or grills
  
• Display add-ons clearly during the online booking process

Make it easy for guests to say yes. Add-ons increase revenue and guest satisfaction at the same time. This is so important that it’s a key feature of online reservation systems like Campspot, which enables you to showcase add-ons during the booking flow. Campers can make these purchases before they even start packing, and you can both boost revenue while making inventory management easier as you know what to prepare ahead of time.

READ NEXT: Discover 4 Easy Campground Marketing Opportunities Through Campspot

6. Use Reservation Software That Supports Your Marketing Goals

RV resort marketing doesn’t stop once a guest finds your site. It continues through every interaction. The right reservation software can enhance your marketing and guest experience, all while saving you time.

Look for systems that:

• Automatically send confirmation, reminder, and follow-up emails
• Allow you to upsell add-ons and packages during the booking process
• Capture guest data for future marketing efforts
• Integrate with your other solutions to unlock the pull potential of your marketing and guest engagement 
• Track where bookings are coming from, so you know what’s working

Campspot, for example, helps RV resorts automate marketing touchpoints, manage add-ons, and get reporting insights without extra work. Your reservation system can (and should) support your marketing strategy, not just your bookings.

Optimize Your RV Resort Marketing Strategy

Marketing your RV resort doesn’t have to be overwhelming. With a smart strategy and the right tools in place, you can increase visibility, fill more sites, and create the kind of guest experience that fuels word-of-mouth for seasons to come.

FAQs About RV Resort Marketing