While campground owners across North America are already hard at work preparing for an epic 2023 peak camping season, it’s always helpful to take a moment to look back on how far you’ve come, as well as consider key learnings and insights that will inform your campground business strategy in the year ahead. In that spirit, we’ve crunched some numbers to share an official reca(m)p of the last year.
2022 was an incredible year for campers and campground operators. While the numbers below capture key trends and areas of growth across the industry, what’s equally important is what the figuresreally mean, which, if we had to summarize 2022 in a single word—it’d be more.
- More camping trips
- More time camping
- More exploring far and near
- More revenue driven for campgrounds
- More happy campers
Review the insights below for Campspot’s Year-End Reca(m)p and discover key Campspot features driving revenue for operators, estimated time saved through grid optimizations and online cancellations, the most saved parks on Campspot Marketplace, and more!
2022 was a blast, but we’re only getting started. In 2023, Campspot has BIG things in store for our campground customers.
At the heart of everything we do is our drive to help campground owners reach their business goals, while creating lasting memories for their campers. That’s why in 2023 we will continue to place emphasis on features and business opportunities that drive the most growth for campgrounds.
Optimizations and Automations that Save Time and Seize Opportunities
From Dynamic Pricing and Grid Optimization to Forecast Reporting and Text Messaging, our product is built with time savings and efficiency in mind. In 2023, we’ll remain hyper-focused on our customers and their guests, building features that improve the software, streamline operations, and enhance the experience for both campground operators and campers.
Enhanced Exposure With the Largest Camping-Exclusive Online Travel Agency
Did you know that 92% of customers who book on the Campspot Marketplace are booking at that campground for the first time? Campspot’s Marketplace brings national exposure to your campground for campers planning trips across North America. Many Marketplace customers start shopping on the Marketplace and ultimately book on the campground’s own website, making it a great way to introduce your park to more campers. In 2023, we’ll continue to put marketing dollars behind our customers in new and creative ways to help campers discover your park.
Over the last year, we’ve added integrations like Mailchimp and Booking.com in an effort to drive more revenue and improve the ease of use of our product. Campspot customers can expect to see additional partnerships and improvements throughout the coming year that will help you take your business operations to new heights!
From all of us at Campspot, thank you for a phenomenal 2022. Here’s to making 2023 a year of continued growth and success. We’ll see you out there!
Ellie Burke is the content & SEO manager at Campspot. Hailing from the Finger Lakes region of western New York, she lives for all things family, food, farming, and wide open spaces. Connect with her on Instagram @ellieburkebooks.