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Campgrounds Experience Record Growth on Campspot in 2021

by Katlyn MorseJan 4, 2022

As another year closes, we’re taking a moment to reflect and celebrate the immense growth that campgrounds have experienced with Campspot’s continual commitment to increase revenue. From add-on amenities and POS items, to lock site and cancellation revenue, 2021 was a year full of campground owners taking advantage of Campspot’s many revenue-driving features. Check out the infographic below to see how campground owners optimized their revenue models and drove success on Campspot.

 

campground revenue infographic
2021 Revenue Generated for Campground Owners

 

Add-On Amenities Produce Substantial Revenue

Every campground has aspects and features that make them unique. Golf carts, pedal bikes, hammock rentals, and family-fun activities are all examples of appealing features that attract guests. With Campspot’s add-on feature, campgrounds can make sure these available amenities are front and center as guests make a decision. It is through this feature that Campspot campground owners saw an 87% increase in add-ons this year alone with a combined value of $28.2 million of extra revenue. What could have been an unused golf cart that guests were unaware of has now become a popular commodity guests are excited to reserve.

 

Diversified Revenue Streams with POS Systems

Additionally, a camp store is often viewed as the main source of additional income. From extra toiletry items, cooking supplies, firewood, ice, and souvenirs, and more, these items do attract guests and help to ensure they have a pleasant stay. With Campspot’s POS system, campground owners sold a combined total of 16.6 million items in 2021. Now, campgrounds are able to monitor multiple locations, track inventory, and utilize a seamless platform so even your newest employee can check out guests with ease.

 

Grid Optimization Maximizing Occupancy

As a campground owner seeking to maximize park occupancy, grid optimization and lock sites have eliminated the manual work of scheduling guests. Campspot’s grid optimization feature automatically shuffles guest reservations to allow for further occupancy. This feature takes into account rig size and required amenities but shuffles reservation placement to allow for further bookings. However, if a guest chooses an exact site and would rather not be moved, they can choose to accept a lock site fee and guarantee that placement in the park. This two-fold process increases occupancy while generating extra revenue for parks to the tune of $12.7 million this last year alone.

 

Safeguarding Revenue with Cancellation Policies

One of the challenges of being a campground owner is handling cancellations. As guests reserve sites there is always a risk that they will cancel at the last minute and hold prime real estate within the park. By clearly defining a cancellation policy, you can build a successful booking agreement. Though many may feel that by implementing a cancellation fee you are “nickel and diming” your guests, ultimately a policy safeguards your business model and protects your time and potential earnings.  This year, campground owners saw $5.9 million in cancellation revenue.

 

Online Bookings Growth and Thriving Industry with a  New Wave of Campers

Overall, the camping industry is growing and thriving because of the hard work campground owners put in. As campground owners work to make camping fun, we seek to make booking easy. In 2021, Campspot saw a 146% increase in online bookings this last year. 

To help campground owners grow and succeed, Campspot made strategic investments in 2021 that will carry over into the new year. For example, we increased our support team by 700% to make sure customers get answers faster and easier. We’re thrilled to celebrate the 940 new parks that joined Campspot this year and we look forward to growing together in the year to come.

No individual park data was pulled for these stats and all information is cumulative for Campspot users overall. 

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