Webinar Alert! Turning Data Into Your Campground’s Competitive Advantage
May 1, 2024
Team Campspot
The astrotourism wave continues. Use this list of upcoming celestial events to draw more campers to your park this season.
As evidenced by the recent success experienced by campgrounds who hosted guests for the 2024 total solar eclipse, astrotourism and celestial events are well-suited to campground business models. To help campgrounds develop astrotourism programs, Campspot ran a year-long campaign starting in April 2023, equipping owners and operators with the resources they needed to plan events and drive reservations.
Campspot’s eclipse resources included a series of webinars, a guide on how to leverage the eclipse and other celestial events to attract campers, and a printable kids activity kit. The effort paid off, with reservations skyrocketing—among campgrounds on Campspot, there was an 81% increase in reservations that included April 8th year over year. Campspot campgrounds also saw a 347% increase in reservations that fell over the same Monday year over year.
Read Next: Astrotourism, Dark Skies, and Campground Revenue Strategy
While the April total solar eclipse was a once or twice-in-a-lifetime event for many, celestial success doesn’t need to stop there for your campground. The following events will take place between May and December 2024. Select a few for your campground to design programs around, or you can even take steps to weave astrotourism into your daily offerings. A few ideas include:
Read Next: How to Leverage Astrotourism as Part of Your Campground’s Revenue Strategy
Download our free guide below for:
Image credit: Yogi Bear’s Jellystone Park™ Camp-Resort: Golden Valley
Ellie Burke is a senior marketing manager at Campspot. When she’s not writing fantasy by night, or growing Christmas trees by weekend, she enjoys connecting with Campspot’s campground customers and hunting for her next glamping destination.
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