Campspot Software, an online reservation and campground management system provider, added the ability to text message guests to its suite of integrated features, according to a press release.

“We’re in the business of helping campground operators grow their own businesses through the use of smart technology,” said Casey Cochran, director of business development at Campspot. “By building text messaging functionality, we’re providing pure added value and a convenient way for operators to engage with their campers through one reservation management platform.”

Through this service, operators can easily communicate important information to various guests, such as those already in the park or those checking in within a certain date range.

While email remains a popular form of communication, research confirms that text messaging open rates are as high as 98%, compared to just a 20% average open rate among all email communications. Seventy-five percent of people also state that they would be happy to receive a promotional offer via text messaging, which makes it a popular medium for marketing.

Common use cases for text messaging include updating campers about inclimate weather, revising the hours of operation for a particular amenity, sharing an entry gate code and offering a discount for a stay extension. Through Campspot, guests have the option to opt-in or opt-out of receiving text message communications when they create an online reservation.