The off-season is a perfect time to connect with your campers in creative and meaningful ways. While your campsites may be quiet, your campground social media channels can be buzzing with activity! Here are some fun, engaging, and effective winter social media tips to keep your campground top of mind until the next camping season kicks off.

1. Share Winter-Themed Content

Even if your campground isn’t open during the winter, seasonal content can keep your audience entertained. Try:

  • Throwback Posts: Highlight your campground’s snowiest moments or past winter events.
  • Scenic Winter Views: If you have snowy landscapes or frosty mornings, post photos or videos that capture the magic.
  • Cold-Weather Camping Tips: For adventurous campers, share advice on winter camping gear, safety tips, or local spots for winter recreation.

2. Host a Photo Contest

Encourage your audience to share their best camping memories from your campground, even if they’re from warmer months. Offer a prize like a discounted stay or free firewood bundle for the winner.

3. Offer Behind-the-Scenes Updates

Show what happens at your campground during the off-season:

  • Maintenance projects or upgrades for the upcoming season
  • Staff preparing for new features or experiences
  • Teasers for next season’s events or special offers

This builds anticipation and reassures campers that you’re always improving.

4. Post Interactive Content

Social media algorithms love engagement, and so do your followers! Try interactive posts like:

  • Polls: Ask what campers are most excited about for next season.
  • Quizzes: “What kind of camper are you?”
  • Trivia: Fun facts about your campground or the surrounding area.

5. Share Holiday Cheer

The holiday season is an excellent opportunity to connect with your community. Post:

  • Holiday Greetings: Thank your campers for a great year and send wishes for the new one
  • Gift Ideas for Campers: Promote gift cards for your campground or share ideas for camping gear
  • DIY Holiday Crafts: Share camping-themed decorations or recipes, like s’mores-inspired treats

6. Spotlight Local Winter Activities

If your area offers winter sports, holiday markets, or scenic drives, highlight them! Even if your campground is closed, showcasing local attractions reminds your audience why your destination is worth visiting year-round.

Read Next: 11 Social Media Tips for Campground Owners

7. Run Pre-Season Promotions

Offer early booking incentives for next season or a winter flash sale. Promote these deals with eye-catching graphics and countdown posts to drive urgency.

8. Create Engaging Video Content

Videos tend to outperform static posts, so consider:

  • Virtual Tours: Show what’s new or improved at your campground
  • How-To Videos: Camping hacks, recipes, or setup tips for next season
  • Season’s Greetings: A personal thank-you message from your team

9. Collaborate with Other Local Businesses

Tag and share posts from nearby attractions, restaurants, or shops. Building partnerships can extend your reach and provide value to your audience.

10. Plan a Countdown to Camping Season

As spring approaches, build excitement with a countdown. Post updates on what’s new, tips for planning the perfect camping trip, or sneak peeks at next year’s calendar.

Free Guide: Social Media Ideas for Campgrounds

Consistency is Key

Even during the off-season, posting regularly will keep your campground top of mind and show campers that you’re active and ready for their return. Use these tips to keep your campground in their hearts and minds until your gates reopen.