Download the 2026 Camping Trends Outlook for Campground Owners today!
February 2, 2026
Team Campspot
Campground marketing is changing fast. Learn what works today and how successful parks are adapting to attract campers and boost bookings.
As competition in outdoor hospitality continues to evolve, campground owners and operators are facing new challenges: campers are researching differently, booking differently, and expecting more personalized, seamless experiences at every step of the journey. But navigating all of today’s marketing options (from SEO and social media to paid channels and AI-powered discovery) demands strategy, clarity, and tools that help you stand out without adding more work.
The information in this post is an excerpt from our free guide, Next-Level Campground Marketing: Adapting in a Shifting Landscape. Whether you’re just beginning to rethink your strategy or are ready to modernize your marketing mix, use this guide as a roadmap to turn insights into action.
Below, we unpack the first chapter, which lays out what the campground marketing landscape looks like today.
Download the full guide to learn:
Download the full guide now: Next-Level Campground Marketing.
Let’s dive in!
The way travelers discover and choose campgrounds is evolving faster than ever. There are several factors forcing campground owners to think strategically about their broader marketing strategy.
The rise of RV ownership, remote work, and younger campers are just a few of the reasons why more campgrounds, RV parks, glamping resorts, and short-term rentals have entered the market, giving travelers endless choices.
Standing out now requires more than simply having great photos or a listing on Google. It’s about creating a brand experience that’s consistent across every digital touchpoint, from social media and booking platforms to email and post-stay communication.
Today’s campers research extensively before booking. They compare amenities, read reviews, and watch videos…all from their phones. Nearly every stay starts online, and most guests will visit multiple sites before committing.
Peer reviews and user-generated content now carry more weight than ads. If your website or listings don’t immediately inspire confidence or match the tone of your reviews, you risk losing potential guests.
The tools available to campground owners have evolved fast, and far beyond what many operators may realize. AI-powered platforms can generate personalized content, optimize ad campaigns in real time, and automate guest communications with remarkable precision. But marketing tools alone aren’t enough.
To meet rising guest expectations and compete in a crowded market, you need foundational systems, like your reservation platform, that do more than just take bookings. Your tech stack should work together to enhance the guest experience, drive revenue through features like dynamic pricing (more on that later), and deliver the insights you need to make data-driven decisions with confidence.
The goal is to use the right tools in the right places to multiply your efforts, without multiplying your workload.
Search is undergoing its biggest shift in decades. Traditional SEO (built around keywords and backlinks) is no longer enough on its own. AI-powered search experiences, like Google’s AI Overviews or ChatGPT’s travel recommendations, are rewriting the rules.
These tools summarize and synthesize results, favoring high-quality, trustworthy, experience-based content. In other words, the algorithms now think more like travelers.
That means your website content needs to do more than rank for keywords. It needs to answer real questions, tell authentic stories, and showcase what makes your property unique. Think FAQ-style articles, firsthand advice, and detailed experience descriptions.
Today’s travelers expect a personalized, seamless experience, from discovery to departure. That means fast mobile sites, transparent pricing, simple booking paths, and communication that feels relevant. Personalization doesn’t have to be complicated; it can be as simple as addressing repeat guests by name or sending local tips before arrival.
The campgrounds that will thrive in this new landscape are those that adapt intentionally, balancing modern tech with the warmth and authenticity that make outdoor hospitality special.
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January 28, 2026
This guide breaks down how today’s most successful campground owners are adapting—focusing their efforts, choosing the right channels, and using modern tools to drive real results without adding more work.
This guide will show you how the right campground reservation software can reduce chaos, save time, and give you more confidence through the busy season.
