When running a business, it’s tempting to take a backseat to the accounting and revenue management side of things, especially when there’s a constant stream of other responsibilities demanding your bandwidth. As a campground operator, though, there is a major opportunity and benefit to becoming your own revenue management expert. Follow along as we explore Campspot’s Certification Program, and more specifically—Campspot’s Revenue Management Certification—and the many advantages to mastering and unlocking your park’s revenue potential.

What is Revenue Management? 

Revenue management is often referred to as the art of selling the right product, to the right consumer, at the right time, and for the right price. Within the hotel industry, revenue management is traditionally “the industry process that uses data and analytics to predict future guest behavior and demand.” In doing so, hotels get the best picture of how to achieve maximum incoming revenue over time. Applying this to the outdoor hospitality industry means leveraging software to optimize campground profitability and using tools such as analytics, booking trends, and dynamic pricing. 

Read Next: Navigating the Camping-Hotel Crossover: Lessons for Success in Outdoor Hospitality

Why Care About Revenue Management?

This may seem like an obvious question. After all, driving revenue is the fundamental basis of running a for-profit entity. But when we unpack this question, we see it’s multi-dimensional. Consider the following:

  • How do you turn your incoming dollars into reliable profits? 
  • Where are you leaving money on the table and missing out on easy revenue gains?
  • How does ancillary income fit into your total revenue pie chart? 
  • How are you driving revenue, and are you using the best practices?
  • What features of your software compliment and amplify your revenue management plan?

With these additional questions in mind, a once surface level transaction becomes a more strategic exploration into all of the who, what, why, where, and hows of campground management. For this reason, it pays to take a crash course on the topic in order to ensure you’re reaching your park’s potential.

Meet Campspot’s Certification Program

Campspot’s Certification Program is a self-guided learning platform that offers interactive course content designed to help empower Campspot users with a deeper understanding of the software so they can reach their goals. 

While there are many use cases for the program, many parks leverage it to complement their staff onboarding and training processes so that full teams can make the most of Campspot’s features. This investment in user education is just the beginning, as future updates to the program will include more videos, more interactive tools, and more content tailored to your needs.

Complete the Revenue Management Certification

Designed for decision-making learners, Campspot’s Revenue Management course explores pricing, inventory, and strategies to drive park growth. This course goes beyond functionality to truly enrich your overall strategy and elevate your park’s strengths. 

This certification is organized into the following segments: 

  1. Introduction to Revenue Management
  2. Set your Pricing Strategy
  3. Manage your Inventory to get the best reservations
  4. Distribute your product online
  5. Understand your Park Performance
  6. Maximize Guest Communication

Click here to learn more and enroll today.

Get More Revenue Management Resources 

Aside from our curated revenue management certification course, there are multiple revenue strategy resources available through Campspot. In a recent webinar on How to Maximize Revenue with Revenue Management, COO of CRR Hospitality, and Campspot user, Mike Harrison, led a discussion of the specific tactics and tools campgrounds can use to optimize their earnings.

You can also check out our growing list of other revenue management resources—all available at your fingertips 24/7, 365:

  • New to Campspot or considering a switch? Use the Campspot Software Value Calculator to discover the value you could see with Campspot, based on current customer averages.
  • Campspot partners with dozens of integration vendors to offer you streamlined opportunities for revenue growth. Take Factor4, for example: the solution that allows campers to buy and redeem gift cards online and at your campground.
  • Make Campspot’s smart features work for you, like dynamic pricing, grid optimization, and lock site that were designed to maximize your revenue through automation and camper-desired options. 
  • Reach more campers (and generate more revenue) by advertising your property on Campspot Marketplace. 
  • For revenue tips, industry benchmarking, and more, subscribe to The Data Dig.

No matter where you begin, Campspot has the suite of revenue management insights and features to propel your park to extraordinary heights. Want to learn more about how Campspot can help your park? Reach out today.

Haley Dalian is a lifelong Michigander who takes advantage of recreation throughout the state’s changing seasons—from snow skiing to scuba diving in the Great Lakes. A former Campspot marketing manager, Haley holds a B.A. degree in public policy from Michigan State University and an M.S. degree in environmental science and sustainability from the University of Michigan. She is passionate about environmental stewardship, exploring nature, and has never met a potato she didn’t like.