As the demand for outdoor hospitality continues to grow, more entrepreneurs are wondering how to start a campground of their own. But launching and managing a successful campground requires more than a love for the great outdoors; it demands careful planning, strategic decision-making, and the right tools to bring your vision to life.

The information in this post is an excerpt from our free guide, From the Ground Up: Starting Your Campground Business. Whether you’re just beginning to dream of your own campground or you’re ready to take the first steps, this guide serves as a roadmap for navigating the complexities of starting and running a campground business. Below, we dive into what goes into your first phase as a future campground owner—research and planning.

Be sure to download the full guide to learn:

  • Key steps to establish your campground and set it up for long-term success
  • Strategies to design, operate, and scale effectively while maintaining an exceptional guest experience
  • Insights into selecting the best tools and technologies, such as reservation software, to simplify operations and maximize revenue

Download the full guide now: From the Ground Up: Starting Your Campground Business.

Let’s get started!

Chapter 1: Research and Planning

Every successful campground business begins with a foundation of thorough research and preparation.

Understand Your Demographics

Knowing your target audience is a cornerstone of effective planning. Different demographics of campers have varying needs, preferences, and expectations. Consider these key groups:

  • Families: Families often seek kid-friendly amenities like playgrounds, splash pads, pools, or planned group activities such as movie nights or scavenger hunts. Safety and convenience are top priorities, so offering secure environments and family-oriented facilities like changing rooms or communal cooking areas can make your campground appealing.
  • RV Travelers: This group requires spacious, well-maintained hookups for water, electricity, and sewage, as well as dump stations and pull-through sites. Large RVs and motorhomes need easy access and maneuverability, so wide roads and ample parking spaces are essential. Bonus amenities like Wi-Fi, laundry facilities, and propane refilling stations can make your campground a top choice.
  • Glampers: These guests appreciate upscale amenities, such as luxury cabins, furnished yurts, or safari tents, as well as heating, cooling, and private bathrooms. Providing unique experiences like on-site spa services, wine tastings, or curated outdoor adventures can cater to their preferences.
  • Solo Adventurers or Couples: This demographic often looks for tranquility, scenic views, or easy access to hiking, kayaking, or other outdoor activities. Offering secluded sites, romantic fire pits, or tailored packages like stargazing experiences can help draw in these guests.

In addition, consider these other factors when you’re thinking through who your campground will serve, as they’re important to how you optimize your offerings and pricing:

  • Length of stay: one-night vs. long-term
  • Booking behavior: guests who book last minute vs. long in advance
  • Preferred booking channel: directly via your website vs. online travel agent platform (OTA) 

Choose the Right Location

The location of your campground can make or break its appeal. When evaluating potential sites, or existing campground businesses for sale, keep these factors in mind:

  • Accessibility: Is the location easy to find and navigate, with clear signage, well-maintained roads?
  • Natural Features: Campers are drawn to scenic views and surroundings. Are you able to highlight unique natural attributes, such as a nearby lake, stunning sunrise views, the forest canopy, or proximity to wildlife habitats?
  • Proximity to Attractions: Is the park near popular destinations, such as national parks, hiking trails, or cultural landmarks? These can significantly increase a park’s demand. You can also highlight nearby urban hot spots for those who want to venture into the city or town.

Research zoning laws and environmental regulations to ensure your chosen location complies with legal requirements. Understand setbacks, permitted uses, and any environmental impact assessments required to avoid costly surprises down the road. 

Create a Business Plan

Your business plan acts as a blueprint for your campground. Include these critical components:

Vision and Mission Statements

Define what your campground stands for and what you aim to provide for your guests. For example, your mission statement might be a variation of: “to offer a family-friendly escape that combines outdoor adventure with modern comforts.”

Financial Planning

Outline your startup costs, ongoing expenses, and potential revenue streams. If you’re starting from the ground up, itemize costs such as land acquisition, construction, permits, and marketing. Research funding options like small business loans, grants, or partnerships with local tourism boards. Having clear financial projections can also help secure investor confidence.

Revenue Forecasts 

Project income based on factors like occupancy rates, seasonal demand, and additional services such as equipment rentals, guided tours, or premium amenities. Reservation software like Campspot can help refine these forecasts once you’re operational.

Goals

Break down your objectives into short-term (e.g., obtaining permits, constructing facilities) and long-term (e.g., expanding amenities, increasing guest capacity). Establish clear milestones and timelines to stay on track to build and grow your business. 

Your business plan is not only a guide for your own efforts but also a valuable tool to attract investors, secure funding, and keep your vision aligned as you grow.

Go Network

Building connections within the campground industry can provide invaluable insights and support. Start with these steps.

Join Associations 

Consider joining state or national organizations like OHI or regional groups. These associations offer resources such as industry reports, discounts, marketing assistance, and advocacy. Membership often comes with networking opportunities and access to trade shows.

Learn From Others

Engage with campground owners online through forums, campground social media groups, or webinars for practical advice and problem-solving tips. There’s nothing like hearing how someone else in the trenches is handling similar challenges.

Attend Industry Events

Trade shows, conferences, and workshops are excellent opportunities to learn about industry trends, new technologies, and best practices. Events like OHI’s annual Outdoor Hospitality Conference and Expo can introduce you to suppliers, consultants, and other professionals who can support your journey.

Networking not only helps you gain knowledge but also establishes a support system as you navigate the challenges of starting your business. Building relationships with local businesses, vendors, tourism boards, and influencers in the outdoor space can also drive collaboration and marketing opportunities.

By laying a strong foundation through thorough research, thoughtful planning, and strategic networking, you’ll be well-prepared to move on to the next steps in creating a successful campground business.

Ready to Keep Reading, How to Start a Campground?

Download the full free guide below to learn how to:

  • Design and build your campground
  • Craft your guest experience
  • Market your campground
  • And select the right reservation software