Every spring, Campspot hosts its Biggest Booking Week—and 2025’s annual spring sale proved once again that participation pays off in a big way.

Campspot's Biggest Booking Week annual spring sale 2025 results

With 325 campgrounds joining the promotion and more than 74,000 bookings made across the Campspot platform during the span of the dates, this year’s sale drove measurable gains in reservations, revenue, and exposure for participating parks.

Below, we summarize this year’s key takeaways. 

1. Bigger Discounts, Bigger Impact

stats about participation and discount size

Parks that went bold with their offers saw the biggest lift:

  • 44 parks offered 50%+ discounts
  • 96 parks offered 33%+ discounts

The result? Participating parks doubled their share of Campspot Marketplace reservations during the sale week, with the highest offer tiers seeing a 180% lift in bookings compared to the previous four weeks.

2. Participation = Performance

participating campgrounds observed a 74% increase in reservations and 24% increase in revenue

Compared to non-participating parks, those who joined the sale saw:

  • 74% increase in reservations on average 
  • 24% increase in revenue on average 

—all in just one week.

Lake Hemet Campground, a returning participant, saw a 40% increase in reservations and a 25% increase in revenue compared to the previous year’s promotion.

“The BIG 25 promotion really exceeded our expectations this year,” said the Lake Hemet management team. “We always love partnering with Campspot for their sponsored promotions, but the new options offered in 2025 increased the financial benefit to us, allowing us to be more generous in our discount percentage to guests. The marketing value and visibility increase have been immeasurably valuable.”

3. Reaching New Campers

71% of Campspot Marketplace reservations at participating parks came from new customers during the sale

The sale wasn’t just about more bookings—it was about new bookings.

71% of Marketplace reservations at participating parks came from first-time guests, showcasing the power of promotion to drive new business. More often than not, we observe these first-time guests then go on to become return guests who book directly with the campground when they are folded into the campground’s community and future communications. 

4. Massive Exposure

summary stats of press coverage and exposure resulting from the sale

With national press coverage in 78 articles reaching nearly 30 million readers, plus email and push campaigns reaching over 400,000 campers, participating parks benefited from high-visibility marketing without lifting a finger.

Want to Join in? 

The results speak for themselves: whether it’s reaching new campers, filling up your spring and summer calendar early, or getting in front of a massive audience, Campspot’s Biggest Booking Week is a high-impact opportunity you won’t want to miss next year. But Biggest Booking Week isn’t the only chance to participate. Campspot campgrounds have opportunities to join several sales throughout the year, including summer and fall sales aimed at driving reservations and boosting a campground’s overall exposure. 


To learn more about Campspot and our seasonal sales, get in touch here.