Introducing Signals Future Trends, a new suite of dashboards in Campspot Analytics designed to give campground operators and owners a look into crucial data and insights for the upcoming 30 days to 12 months. The new Future Trends dashboards allow campgrounds to easily analyze occupancy, average daily rate (ADR), pace, booking trends, and much more. 

We know that collecting and working with future reservation data can be cumbersome and complex. Because Signals Future Trends takes a daily snapshot of future reservations, parks now have an easy way to understand pickup. Users who analyze these future trends and pace can see how many bookings were made for specific future dates on any day in history. This information can help parks to make proactive adjustments to things like rates, promotions, and reservation restrictions to achieve the optimal balance of rate and occupancy for their park.

“Using future looking data to determine the trajectory of performance allows business owners to optimize their strategy against market trends and the macro-factors that influence camping demand,” says Alex Boley, Senior Product Manager at Campspot.

Signals Future Trends enables you to: 

  • Predict future trends: Gain insights into upcoming occupancy, revenue, and booking patterns.
  • Optimize your strategy: Use easily digestible data to make informed decisions about pricing, promotions, and operations.
  • Stay ahead of the competition: Compare your performance against similar campgrounds known as your comp set. 

What’s Included In the New Dashboards

  • Future Trends Comparison: Analyze occupancy, ADR, and revenue per available site (RevPAS) trends for the next 30 days to 12 months.
  • Signals Pickup: Track daily booking increases and identify peak demand periods.
  • Park Occupancy Pace: Understand occupancy trends by site type.
  • Future Business Overview: Gain insights into transient and extended stay reservations, booking windows, and more.

The best part? Every campground on Campspot gets a FREE seat in Campspot Analytics with access to the full suite of Signals benchmarking data. To learn more about the powerful data and reporting tools on Campspot, request a demo from a Campspot representative.

Want more data and insights?

Sign up for The Data Dig, a monthly report from Campspot that delivers practical benchmarking data and insights to campground owners and operators. With anonymized and aggregated data from over 2,500 private and public parks across North America, The Data Dig provides a comprehensive view of industry trends, revenue best practices, and real-life campground performance.