In 2026, travelers aren’t hitting the road to escape—they’re traveling to reconnect. From family reunions to solo journeys that don’t feel so lonely, the coming year marks the rise of an overarching theme: The Together-Trip. This centers the purpose of travel around shared experiences, emotional renewal, and meaningful community.

Campspot’s latest 2026 Camping Trends Outlook for Campground Owners Guide reveals how campgrounds are uniquely positioned to lead this movement. Campgrounds that foster genuine community through thoughtful site design, shared amenities, and hosted experiences are positioned to stand out in a crowded market.

Inside the full report, you’ll uncover:

  • Why the majority of travelers say connection will define their 2026 travel plans
  • How to design spaces and experiences that spark belonging and loyalty
  • The three types of “Together-Trip Takers” shaping outdoor travel demand

Download the full guide now: 2026 Camping Trends Outlook for Campground Owners

But first, how did we get here?

The (Dis)Connection Crisis

Across every generation, travelers are reporting higher levels of stress, isolation, and digital fatigue. 82% of travelers agree that a desire for connection will significantly impact their 2026 travel plans. Travelers are actively seeking spaces that help them unplug from screens and plug into people.

For campground owners, this means that connection is no longer a bonus—it’s a business driver

Amidst this behavioral tipping point that will directly shape guests’ expectations and spending decisions in 2026, here are the key takeaways to guide your marketing: 

  • Connection drives bookings: 82% of travelers say their desire for connection will directly shape 2026 travel plans.
  • Community is a differentiator: Guests value shared experiences and intentional park design for social interaction as much as traditional amenities.
  • Younger travelers lead the shift: Gen Z and Millennials—the fastest-growing segments in outdoor travel—rank connection as their top travel motivator.
  • Loneliness creates opportunity: Campgrounds that nurture belonging will build stronger guest loyalty and long-term demand.

As travelers seek real connection in an increasingly disconnected world, outdoor hospitality stands out as a place where guests can unplug from screens and plug into people. Whether you’re welcoming multi-generational families, reunion seekers, or solo explorers, this year’s trends offer powerful insights to help you grow your business and community.

2026 Camping Trends for Campground Owners – Snag Your Free Copy

Discover the consumer trends driving behavior for 2026 camping trips and learn how to adapt your strategy to ensure you're capturing demand.